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Got content needs? Explore strategic insights from Jordan Mitrik, Manager, Content Marketing.

Perspectives from Delaney Held | Brunner

Manager,  Content Marketing

Jordan Mitrik

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<h2>See how Brunner helped Vespyr connect with consumers and retail partners through smart media, creative testing, and PR</h2><p>Over-the-counter (OTC) and consumer health products play unique roles in people’s lives, offering everyday solutions for both short-term ailments like seasonal sniffles and long-term wellness. But in a crowded market, standing out takes more than just a good product. It takes smart strategy, bold creative, and a deep understanding of how consumers think, shop, and engage.&nbsp;</p><p>We’ve spent years helping brands in the OTC and consumer products space do just that. One such brand is Vespyr, a portfolio of trusted names like Cold-EEZE, Contac, Feosol, and Geritol. Vespyr came to us with clear goals: drive awareness, improve performance, and build credibility across both consumers and retail partners.&nbsp;</p><p>What followed was a series of integrated campaigns that spanned paid media, creative testing, and public relations. Each one tackled a different challenge, but together, they tell a story of how bold ideas and smart execution can move the needle in a competitive category.&nbsp;</p>

Learn how Brunner helped Vespyr connect with consumers and retail partners within the OTC products market through smart media, creative testing, and PR.

Shaping OTC Marketing With Vespyr 

Shaping OTC Marketing with Vespyr 

From Media Testing to Thought Leadership: How Vespyr and Brunner Are Shaping OTC Marketing

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