Brand Strategy
Is Your Brand Fulfilling Its Greatest Potential?
“Your brand is the single most important investment you can make in your business.” — Steve Forbes, chairman and editor-in-chief of Forbes Media.
For more than 30 years, Brunner has been a leader in the brand strategy space, guiding clients through the process of honing and owning their potential. Through our experience, we’ve found that brands underperform for one or more of these reasons:
- Lacking a clearly defined core strength your teams can rally around.
- Misunderstanding the emotional connection your core audience is seeking.
- Echoing the competition instead of creating your own voice.
- Lacking consistency in your brand communication.
- Not measuring the impact of marketing on your brand equity.
Our proven five-step approach to brand strategy has successfully tackled these challenges for our clients.
How Good People Create G.R.E.A.T Brands
Grounding Phase
We combine your existing knowledge and data with our industry experience and third-party platforms to ensure we prepare the landscape to establish your brand’s strengths.
Rooted Phase
As needed, we supplement our brand understanding with a tailored research approach to ensure we’re connecting the dots between your brand’s strengths, your audience passions, and the competitive white space. We’ll work with you to create your brand’s “North Star.”
Express Phase
We develop visual and verbal brand expressions and messaging that will resonate with your target audiences and cement your brand in their minds — all captured in a comprehensive brand book.
Amplification Phase
With standout creative, media planning, and go-to-market strategies, we ensure your budget consistently achieves more by accurately identifying where, when, and how your target audiences want to be engaged.
Testing Phase
We use established principles and benchmarks to ensure everything we do both inside and outside your organization is building brand equity and increasing sales.
We Have The Strategic Capabilities You Need.
- Research & insights
- Business & marketing alignment
- Market assessment
- Audience optimization
- Brand positioning
- Brand messaging
- Brand architecture
- Go to market planning
- Brand identity
- Brand guidelines
Memberships to industry-leading secondary research platforms and resources:
Start improving your brand performance today.
Find out how we can do it for you.
