Search Engine Marketing Services (SEM)
SEM Services for Boosting Online Presence & Driving Results
Paid search advertising, also known as pay-per-click (PPC) or search-engine marketing (SEM), is a crucial component of digital marketing. It allows businesses to target their audience and display their ads on search engine results pages (SERPs) for specific keywords or phrases. Paid search provides measurable results, as businesses can track clicks, conversions, and ROI to assess the effectiveness of their advertising campaigns.
Customized SEM Solutions for Your Business
We recognize that every client is different and there is not a one-size-fits-all SEM strategy. Our SEM experts avg 10 years of experience and are Google Premier partners. This ensures you’ll get a customized campaign solution for the unique challenges that your industry and business face.
The Balance of AI & Human Touch
Our philosophy differs from other agencies in that we value the balance of the engine’s AI-powered tools and human touch vs “setting and forgetting” campaigns. Automation has made managing paid search campaigns more efficient; however, human expertise and insight are crucial to making data-driven decisions, optimizing campaigns, and identifying new opportunities to maximize a campaign's ROI.
- Keyword research
- Ad copy creation
- Site extentions
- Landing page alignment
- Google/Bing shopping
- Google Display Network
- Google Discovery
- Gmail ads
- Microsoft Multi-media Ads
- Performance Max
- Experiment testing
- Local service ads
- App campaigns
- Planning, buying & management