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Explore key insights for the consumer health industry from our team.

At Brunner, we bring deep experience in the consumer health market, helping brands navigate challenges and drive results. From strategy to execution, discover how we deliver data-driven creative solutions that connect brands with their audiences.

Our Perspectives on Consumer Health: Trends and POVs

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Got content needs? Explore strategic insights from Jordan Mitrik, Manager, Content Marketing.

Perspectives from Delaney Held | Brunner

Manager,  Content Marketing

Jordan Mitrik

At Brunner, media is in our DNA. From ad targeting to ROI tracking, hear from the experts in media.

At Brunner, media is in our DNA, blending data-driven strategies with creative execution. Explore our insights to optimize your media investments and engage customers at every touchpoint on their journey.

Our Perspectives on Media: Trends and POVs

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Stay updated on all the latest paid social trends.

Stay updated on the latest trends in paid social media to amplify your brand's reach. Explore insights on effective strategies, targeting techniques, and creative approaches to connect with your audience and drive engagement.

Our Perspectives on Paid Social Media

paid social media

Stay updated on the latest PR trends and tips for building brand reputation and effective media communication.

Stay updated on the latest PR trends and strategies to enhance your brand reputation. Explore insights into effective media communication, relationship building, and the art of shaping public perception in today’s fast-paced environment.

Our Perspectives on Public Relations

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Unlock the power of paid search engine marketing with insights from our SEM experts.

Unlock the power of paid search marketing with insights from our SEM experts. Discover tailored strategies, industry trends, and best practices that drive clicks and conversions for your brand.

SEM Content and Perspectives: Industry Trends and POVs

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<h2>See how Brunner helped Vespyr connect with consumers and retail partners through smart media, creative testing, and PR</h2>Over-the-counter (OTC) and consumer health products play unique roles in people’s lives, offering everyday solutions for both short-term ailments like seasonal sniffles and long-term wellness. But in a crowded market, standing out takes more than just a good product. It takes smart strategy, bold creative, and a deep understanding of how consumers think, shop, and engage.&nbsp;We’ve spent years helping brands in the OTC and consumer products space do just that. One such brand is Vespyr, a portfolio of trusted names like Cold-EEZE, Contac, Feosol, and Geritol. Vespyr came to us with clear goals: drive awareness, improve performance, and build credibility across both consumers and retail partners.&nbsp;What followed was a series of integrated campaigns that spanned paid media, creative testing, and public relations. Each one tackled a different challenge, but together, they tell a story of how bold ideas and smart execution can move the needle in a competitive category.&nbsp;

Learn how Brunner helped Vespyr connect with consumers and retail partners within the OTC products market through smart media, creative testing, and PR.

Shaping OTC Marketing With Vespyr 

Shaping OTC Marketing with Vespyr 

Hear from Luca Pugliano, Manager of Programmatic and Paid Social Media at Brunner, as he provides valuable insights in the ever-changing digital landscape.

Perspectives from Luca Pugliano | Brunner

Manager, OTT, Programmatic, and Paid Social

Luca Pugliano

Explore strategic insights from Kevin Amos, Brunner Partner, Chief Media and Data Officer.

Perspectives from Kevin Amos | Brunner

Partner, Chief Media and Data Officer

Kevin Amos

Unlock the potential of programmatic display advertising with our collection of resources and expert insights.

Dive into our expert insights on programmatic display advertising and discover how to reach your audience with precision. From best practices to innovative strategies, we’ll guide you in maximizing your brand’s visibility and impact.

Programmatic Display Content: Industry Trends and POVs

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If your brand is running programmatic advertising campaigns, you’re right to worry that your media dollars are being wasted due to fraudulent activity like bots and made-for-advertising websites.&nbsp;&nbsp;In a 2023 study, the <a href="https://www.ana.net/" rel="noopener noreferrer" target="_blank">Association of National Advertisers</a> found that out of $88 billion spent in open web advertising, a staggering $22 billion is wasteful or unproductive. Put another way, only 36 cents of every dollar spent through a programmatic platform effectively reaches the consumer, the ANA study found (<a href="https://www.ana.net/miccontent/show/id/rr-2023-12-ana-programmatic-media-supply-chain-transparency-study" rel="noopener noreferrer" target="_blank">Read a summary; download the full report</a>).&nbsp;For advertisers, it’s the stuff of ad spend nightmares.&nbsp;At Brunner, we’re working aggressively to combat waste and fraud in <a href="https://www.brunnerworks.com/perspectives/programmatic-buying-the-high-tech-data-driven-way-to-manage-ad-buys-in-real-time-and-drive-business-results" rel="noopener noreferrer" target="_blank">programmatic advertising</a>, including testing and implementing innovative new anti-fraud tools such as <a href="https://fouanalytics.com/" rel="noopener noreferrer" target="_blank">FouAnalytics</a>.&nbsp;We’re seeing success. For one client, we used this platform to deliver a huge drop in bot traffic, a turn-around in verified human visits, a spike in view-through conversions and traffic — and a whopping $60,000 savings in media spend.&nbsp;&nbsp;<h2>Using FouAnalytics to Combat Programmatic Waste and Fraud&nbsp;</h2>After the ANA released its stunning report last year, the Brunner Programmatic team revisited every aspect of how we manage programmatic ad buying. During 2023, we tested half a dozen vendors who offer tools to combat advertising fraud. FouAnalytics stood out as the only tool able to stop unwanted bot traffic.&nbsp;Like Google Analytics, FouAnalytics is an analytics platform that monitors digital media campaigns, but with an added layer of ad fraud detection. At Brunner, we use FouAnalytics’s in-ad JavaScript tags, which load data per impression based on signals that indicate fraudulent activity. Those signals include bots, ad stacking, pixel stuffing, and made-for-advertising websites.As a result, our Programmatic Ads team has adopted FouAnalytics as a best practice for every programmatic ad campaign we manage. It’s now part of our <a href="https://www.brunnerworks.com/perspectives/worried-about-wasted-budget-in-programmatic-ad-buying-heres-how-we-combat-waste-and-fraud" rel="noopener noreferrer" target="_blank">strict programmatic practices and processes</a> to combat waste and fraud, to ensure each client is getting the best possible return.&nbsp;&nbsp;&nbsp;

Brunner partners with FouAnalytics to combat programmatic ad fraud across our client campaigns. Learn more about our programmatic campaign success with FouAnalytics.

Combatting Programmatic Ad Fraud: A Success Story Using FouAnalytics

Hear from the Brunner Marketing Team as we give agency news updates, awards announcements and valuable insights on the ever-changing digital landscape.

Perspectives from Brunner Marketing Team | Brunner

Brunner Marketing Team

At Brunner, creative that excites is in our DNA. From dynamic visuals to compelling storytelling, hear from our team about how we captivate and inspire.

At Brunner, creative that excites is in our DNA, and we’re ready to make your brand shine. Explore insights from our team on how we craft dynamic visuals and compelling storytelling that captivate audiences and inspire action.

Creative Content and Perspectives: Trends and POVs

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Brunner is actively growing and earning awards. Stay in the know of all the Brunner happenings.

Stay updated on our latest achievements and growth as we continue to earn accolades in the industry. From award wins to exciting new initiatives, keep your finger on the pulse of everything happening at Brunner.

Agency News and Client Updates

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Stay informed with the latest updates from Brunner.

Stay informed with our latest updates, where our commitment to being good people drives everything we do. Explore insights that highlight how our collaborative approach and rich experience empower us to deliver innovative marketing solutions while nurturing lasting client relationships.&nbsp;

Agency Updates

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Lights, camera, action! Discover Brunner insights on creating engaging video content that continues to innovate.

Lights, camera, action! From storyboarding to the final cut, discover how we produce video that captivates and inspires. Whether it’s live action, animation, or something totally out of the box, explore how we bring stories to life and make audiences want more.&nbsp;

Video Production Content and Perspectives

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Video spots for two Brunner clients — YellaWood and Vespyr — have won <a href="https://www.graphis.com/competition/advertising-awards-2024/recent-winners/?category=&amp;entry_type=&amp;region=north-america" rel="noopener noreferrer" target="_blank">Graphis Advertising Awards 2024</a>, which recognize the world’s best creative work.&nbsp;We’re honored to partner with each of these brands and develop creative campaigns that resonate with their target audiences.

<h2>YellaWood: Graphis Platinum and Gold Awards for ‘Beavers’ Spots</h2>Brand, Client: <a href="https://www.yellawood.com/" rel="noopener noreferrer" target="_blank">YellaWood</a>, Great Southern Wood Preserving Inc.Platinum Awards: “Save the Heist” and “Roasting Marshmallows” | Gold Award: “Bocce”Campaign Objective: Solidify YellaWood brand pressure treated pine as the go-to lumber choice of builders for outdoor building projects including decks, porches, fencing, and garden structures. The video spots feature a ragtag team of beavers — nature’s master builders — who pursue the best and risk it all to get their paws on YellaWood. <a href="https://www.brunnerworks.com/our-work/yellawood" rel="noopener noreferrer" target="_blank">See case study</a>.Campaign Channels: Social media platforms, local cable TV, broadcast TVSupporting Brunner Teams: Account Management, Brand Strategy, Creative, Media

<h2>Vespyr: Graphis Silver Award for ‘Two Mothers’ Spot</h2>Two MothersBrand, Client: <a href="https://coldeeze.com/?variant=45604134158616" rel="noopener noreferrer" target="_blank">Cold-EEZE</a>, Vespyr BrandsSilver Award: “Two Mothers”Campaign Objective: Build awareness among health-conscious moms that Cold-EEZE is both natural and highly effective. The video spot features “two mothers” — the character of Mother Nature advising a real mom who is seeking natural remedies to treat her colds.Campaign Channels: TV, CTV, paid social mediaSupporting Brunner Teams: Account Management, Creative, Media

Celebrate the success of Brunner’s award-winning video spots for YellaWood and Cold-EEZE. Discover the creative that earned the prestigious Graphis Awards.

Consumer Health Content

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