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Hear perspectives from Ken Johns, Brunner partner and Chief Client Officer, who leads the agency's account management, data science and creative teams.

Perspectives from Ken Johns | Brunner

Partner, Chief Client Officer

Ken Johns

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<h2>In Response to Increasing Competition, Two Charming Videos Highlight LVHN’s Longstanding Commitment to Kids’ Healthcare</h2>Overview: In early 2023, <a href="https://www.lvhn.org/" rel="noopener noreferrer" target="_blank">Lehigh Valley Health Network</a> wanted to solidify its brand awareness due to growing competition for children’s health care in its service area, a 10-county region in eastern Pennsylvania.&nbsp;The Brunner team developed two video spots, one capturing tender moments between a new mom with her baby girl and the other sharing humorous scenes of a teen boy’s daily life.&nbsp;Both videos convey the key brand messages — <a href="https://www.lvhn.org/institutes/lehigh-valley-reilly-childrens-hospital" rel="noopener noreferrer" target="_blank">Lehigh Valley Reilly Children’s Hospital</a> is the first and most trusted children’s hospital in the region and LVHN provides the most comprehensive kids care in the area.&nbsp;Campaign objective: Build brand awareness and solidify brand affinity with parents and prospective parents for Lehigh Valley Health Network, focusing on Lehigh Valley Reilly Children’s Hospital.&nbsp;&nbsp;Brand continuity: The new videos adapt the “Your health deserves a partner” brand positioning that Brunner developed for LVHN previously by ending with “Your child’s health deserves a partner, too.” LVHN has been a Brunner client since 2018.&nbsp;Campaign channels and geography: TV, OOH, radio, and digital running in LVHN’s service area. Brunner also supported print assets and digital assets.&nbsp;Campaign timeframe: Fall/winter 2023&nbsp;Supporting Brunner teams:&nbsp;Account Management, <a href="https://www.brunnerworks.com/what-we-do/marketing-strategy/brand-strategy" rel="noopener noreferrer" target="_blank">Brand Strategy</a>, <a href="https://www.brunnerworks.com/what-we-do/creative" rel="noopener noreferrer" target="_blank">Creative</a>&nbsp;Video production support: Animal Studio

Learn about Brunner’s creative video spots for Lehigh Valley Health Network, emphasizing the importance of having a partner in health.

Video Spots for Lehigh Valley Health Network Build On Positioning

Video Spots for Lehigh Valley Health Network Build On ‘Your Health Deserves a Partner’ Positioning 

Video Spots for Lehigh Valley Health Network Build On ‘Your Health Deserves a Partner’ Positioning

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