Boost online presence and drive results with search advertising

Drive awareness and conversions through social media advertising

Paid Social

Leverage advanced targeting capabilities across smart devices

Increase your brand visibility across top retailers

Retail Media

Maximize visibility and audience engagement through organic search

Target audiences with precision and efficiency across display networks

Programmatic Display

Media

Define and elevate your brand identity, voice and design

Brand Strategy

Futureproof your brand by resonating with diverse audiences

Multicultural Marketing

Marketing strategies based on your audience's behavior to maximize return

Integrated Marketing Planning

Strategy

Derive insights into channels driving the most significant impact

Media Mix Modeling

Understand customers' brand perception and purchasing decisions

Brand Awareness & Preference

Understand customer needs, preferences and behaviors to meet demands

Market Research

Collect, process and store data to inform impactful business decisions

Data Management

Business Intelligence

Bring big ideas to life through strategy, imagination and ingenuity

Creative Concepting

Inspiring design work to help your brand grow

Design

Video content that rivets audiences and compels them to act

Video Production

Creative

Influence, engage and build relationships to influence perception

Public Relations

Partner with personalities who have visibility and trust in your space

Influencer Marketing

Share relevant and valuable content for real time audience engagement 

Social Media Marketing

Create engaging and memorable event experiences

Event Marketing

Communications

Create meaningful and valuable content geared toward target audiences

Content Strategy

Build a reliable flow of content that is relevant for your audience

Content Production

Content Marketing

Maximize your marketing automation platform capabilities

CRM Management

Drive engagement and nurture sales leads through email marketing

Email Marketing

CRM Marketing Automation

Find the technology and database solutions that meet your needs

Web & Mobile Development

Make your site useful, usable, and appealing to your audience

User Experience Design

Bring products to life in ways you never thought possible

Augmented Reality Development

Web UX & Development

What We Do

Marketing Intelligence

Building & Renovation

Solutions

About Us

Our Work

Perspectives

Careers

Active Nav

Got PR needs? Explore strategic insights from Katie Mickshcl, Communications Manager, specializing in public relations. 

Perspectives from Katie Mickschl | Brunner

Manager, Communications

Katie Mickschl

Columns

BlogArticleParagraph

BlogArticle

<p>Customers expect relevant, helpful content—anytime, anywhere. For brands, this means that knowing exactly what content they have (and don’t have) is more than just good housekeeping—it’s a strategic advantage. That’s where a content audit comes in.</p><h2>What Is a Content Audit?</h2><p>A content audit is a comprehensive assessment of your existing content, typically across your website. It’s an opportunity to take a step back, evaluate what’s working, identify what’s not, and uncover opportunities to improve. Think of it as a content inventory paired with expert analysis and actionable recommendations.</p><p>At its core, a content audit answers key questions:</p><ul><li>What content do we have?</li><li>Who is it for?</li><li>Is it performing?</li><li>Does it align with our brand voice and business goals?</li><li>What content don’t we have?</li><li>What content do we need?</li></ul><h3>Why SEO and Content Audits Go Hand-in-Hand</h3><p>Performing a content audit is a collaborative effort between the SEO and Content teams, each bringing their unique expertise to the table. The SEO team will lead keyword research, while the Content team will analyze competitors’ websites and identify content opportunities that align with the brand’s current audience personas.</p>

At Brunner, our content audits are informed by SEO, ensuring a strategy that identifies opportunities for our clients. Learn more about how the two teams collaborate.

Content Gaps, Missed Clicks, and SEO Wins: What a Content Audit Reveals

Powerful Content Audits with SEO Collaboration

SEO Power of Content Audits

The Secret to Powerful Content Audits Is SEO + Content Collaboration

Content Gaps, Missed Clicks, and SEO Wins: What a Content Audit Reveals

Share to

Good people doing great work for our clients.