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Hear PR perspectives from Cecelia Bender, Brunner’s Director of Communications.

Perspectives from Cecelia Bender | Brunner

Director, Communications

Cecelia Bender

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<h2><strong>Telling Your Brand’s Story</strong></h2><p>We love the fact that every Brunner client is unique. It’s our job to understand each brand and their industry. We ask questions. We dig deeper for details and insights. We zero in on the great stories to share via interviews, thought leadership pieces, or feature articles.&nbsp;</p><p>Then, we build a plan for how, when, and where to tell those stories.&nbsp;&nbsp;</p><p>Our PR tactics for our clients include:&nbsp;</p><ul><li><strong>Proactive media relations.</strong> We build connections with key media outlets and journalists who often cover aspects of our clients’ industries.&nbsp;</li><li><strong>Social media content.</strong> We amplify stories and encourage likes, shares, and comments.&nbsp;</li><li><strong>Speaking engagements</strong>. We secure speaking spots for clients at influential industry events.&nbsp;</li><li><strong>Sponsorships.</strong> We negotiate sponsor relationships that give our clients visibility and show hands-on involvement.&nbsp;</li></ul><h2><strong>Public Relations to Shape Brand Image and Identify&nbsp;</strong></h2><p>Telling your company’s best stories helps support brand image and brand identity in two ways. First, it sets your brand apart from the competitors. Second, it creates a strong brand presence that steadily builds recognition, trust, and credibility. To get those results, PR does the work to create continual opportunities for putting your brand in front of key audiences, with three objectives in mind.</p>

<p>As a PR team, we work continually to keep each client top-of-mind with those audiences, so they can have meaningful conversations or address concerns. Just as we are enhancing trust, credibility and goodwill, our PR team also is helping safeguard and protect each client’s reputation.&nbsp;</p><p><strong>Building trust with key stakeholders</strong>Strategic PR fosters strong relationships with important stakeholders including customers, employees, investors, the community, and — let’s not forget — the media. Engaging on an on-going basis creates positive perceptions that can, in turn, help support your brand’s goals. For example, if you want hire new local employees, PR tactics can help raise awareness of who you are and what you do through media interviews with CEO, bylined thought leadership pieces in a large local news outlet, or partnerships with organizations like a local college.&nbsp;&nbsp;&nbsp;</p><h2><strong>Ready to Get Started With PR?&nbsp;</strong></h2><p>A well-crafted PR strategy and plan can help your brand’s stories stand out from the noise all around us daily. At Brunner, our PR team is here to help. If you’re ready to get started with PR, let’s chat about ways to make sure your company is seen and heard, while building trust with target audiences and key stakeholders.&nbsp;&nbsp;</p>

<p>You know your company has great stories to tell. Maybe it’s how your engineering team helped a B2B customer solve a risky problem and finally land that big account. Or how your product group turned an inspired idea into a new item that millions of B2C customers are snapping up.&nbsp;</p>

Learn how strategic public relations can help your company build a stronger brand identity and stand out from competitors.

How Public Relations Can Help Your Company Stand Out

How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

How Public Relations Can Help Your Company Build a Stronger Brand Identity and Stand Out From Competitors

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