Five-Star Thinking for Five-Star Backyards
Yellawood is an industry-leading lumber company. Yes, lumber. To grow their business, we asked ourselves two key questions: How do you build a brand for a commodity wood product? And push contractors to trust it and pull consumers into seeking the brand? We knew the answer had to be unique, memorable and ownable.
Take a leadership position – YellaWood for Five-Star Backyards. It’s a message that resonates with all potential targets, even nature’s master builders, the brilliant Beaver. This campaign features a memorable ragtag team of bucktoothed bandits pursuing the best and risking it all to get their paws on YellaWood.
Award winning creative drives purchase intent and brand awareness.
Point Purchase Intent Lift
Top Performer Against Competitors in all Branding Metrics
Brand of Pressure Treated Southern Pine
Year Client/Agency Relationship