Five-Star Thinking for Five-Star Backyards 

Yellawood is an industry-leading lumber company. Yes, lumber. To grow their business, we asked ourselves two key questions: How do you build a brand for a commodity wood product? And push contractors to trust it and pull consumers into seeking the brand? We knew the answer had to be unique, memorable and ownable. 

Take a leadership position – YellaWood for Five-Star Backyards. It’s a message that resonates with all potential targets, even nature’s master builders, the brilliant Beaver. This campaign features a memorable ragtag team of bucktoothed bandits pursuing the best and risking it all to get their paws on YellaWood.