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Five-Star Thinking for Five-Star Backyards 

Situation

Yellawood is an industry-leading lumber company. Yes, lumber. To grow their business, we asked ourselves two key questions: How do you build a brand for a commodity wood product? And push contractors to trust it and pull consumers into seeking the brand? We knew the answer had to be unique, memorable and ownable. 

Strategic Approach

Take a leadership position – YellaWood for Five-Star Backyards. It’s a message that resonates with all potential targets, even nature’s master builders, the brilliant Beaver. This campaign features a memorable ragtag team of bucktoothed bandits pursuing the best and risking it all to get their paws on YellaWood. 

RESULTS

Award winning creative drives purchase intent and brand awareness.

37-Point

Awareness Lift

16-Point

Point Purchase Intent Lift

#1

Top Performer Against Competitors in all Branding Metrics

#1

Brand of Pressure Treated Southern Pine

10+

Year Client/Agency Relationship


OUR WORK


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