Five-Star Thinking for Five-Star Backyards
Situation
Yellawood is an industry-leading lumber company. Yes, lumber. To grow their business, we asked ourselves two key questions: How do you build a brand for a commodity wood product? And push contractors to trust it and pull consumers into looking it? We knew the answer had to be unique, memorable and ownable.
Strategic Approach
Take a leadership position – YellaWood for Five-Star Backyards. It’s a message that resonates with all potential targets, even nature’s master builders, the brilliant Beaver. This campaign features a memorable ragtag team of bucktoothed bandits pursuing the best and risking it all to get their paws on YellaWood.
RESULTS
Award winning creative drives purchase intent and brand awareness.
37-Point
Awareness Lift
16-Point
Point Purchase Intent Lift
#1
Top Performer Against Competitors in all Branding Metrics
#1
Brand of Pressure Treated Southern Pine
10+
Year Client/Agency Relationship
OUR WORK

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