Integrated Campaign Increases Sales and Donations
Situation
Goodwill of North Georgia faced an unusual challenge. With 100% brand awareness we needed to find additional drivers that could increase traffic, increase basket size, and motivate new shoppers and potential donators. We needed a new, highly motivating reasons to get people to visit and drive the business forward.
Strategic Approach
We leveraged consumer insights that showed the importance of social impact with our target and their purchase decision. With that insight uncovered we knew we needed an authentic, memorable, and fully integrated campaign. It was time to go big and remind our target that every purchase and donation was part of a larger picture of job creation, opportunity, and sustainability.
Results
The campaign was effective in increasing sales, guest traffic to stores, shopping basket size, and number and size of donations. It even out-performed projections in key areas, including impressions, clicks, CPC, and conversions.
+4.5%
Same-Store Sales Increase
+16%
Total Store Sales Growth
+5%
Increase in Transactions
+1.2%
Increase in Value Per Transaction
OUR WORK
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