Boost online presence and drive results with search advertising

Drive awareness and conversions through social media advertising

Paid Social

Leverage advanced targeting capabilities across smart devices

Increase your brand visibility across top retailers

Retail Media

Maximize visibility and audience engagement through organic search

Target audiences with precision and efficiency across display networks

Programmatic Display

Media

Define and elevate your brand identity, voice and design

Brand Strategy

Futureproof your brand by resonating with diverse audiences

Multicultural Marketing

Marketing strategies based on your audience's behavior to maximize return

Integrated Marketing Planning

Strategy

Derive insights into channels driving the most significant impact

Media Mix Modeling

Understand customers' brand perception and purchasing decisions

Brand Awareness & Preference

Understand customer needs, preferences and behaviors to meet demands

Market Research

Collect, process and store data to inform impactful business decisions

Data Management

Business Intelligence

Bring big ideas to life through strategy, imagination and ingenuity

Creative Concepting

Inspiring design work to help your brand grow

Design

Video content that rivets audiences and compels them to act

Video Production

Creative

Influence, engage and build relationships to influence perception

Public Relations

Partner with personalities who have visibility and trust in your space

Influencer Marketing

Share relevant and valuable content for real time audience engagement 

Social Media Marketing

Create engaging and memorable event experiences

Event Marketing

Communications

Create meaningful and valuable content geared toward target audiences

Content Strategy

Build a reliable flow of content that is relevant for your audience

Content Production

Content Marketing

Maximize your marketing automation platform capabilities

CRM Management

Drive engagement and nurture sales leads through email marketing

Email Marketing

CRM Marketing Automation

Find the technology and database solutions that meet your needs

Web & Mobile Development

Make your site useful, usable, and appealing to your audience

User Experience Design

Bring products to life in ways you never thought possible

Augmented Reality Development

Web UX & Development

What We Do

Marketing Intelligence

Building & Renovation

Solutions

About Us

Our Work

Perspectives

Careers

Active Nav

Hero Case Studies

Integrated Campaign Increases Sales and Donations

SituationAndApproach

We leveraged consumer insights that showed the importance of social impact for our target audience and their purchase decision. From those insights, we developed an authentic, memorable, and fully integrated campaign. It was time to "Go Big on Good" as a way to remind our target audience that all purchases and donations are part of a larger picture of job creation, opportunity, and sustainability.&nbsp;

Goodwill of North Georgia faced an unusual marketing challenge. The organization already had 100% brand awareness, so we needed to find additional drivers to grow traffic, increase basket size, and motivate new shoppers and potential donors. We needed new, highly motivating reasons to get people to visit Goodwill locations and drive the organization forward.&nbsp;

TextCards

The campaign increased sales, guest traffic to stores, shopping basket size, and the number and size of donations. It even outperformed projections in key areas, including impressions, clicks, CPC and conversions.  

Results

Custom Code

VideoCarousel

Title

TV Spots

AudioLinks

Audio

Symbol

phone

Go Big on Halloween

Go Big on Good

v2: Callout

Like the Work We've Done for Goodwill North Georgia?

Brunner created an authentic, memorable and fully integrated campaign for Goodwill of North Georgia to drive the business forward. Learn more.

Goodwill of North Georgia is a leading brand in the thrifting category, with nearly 100% brand awareness. But our campaign strived to increase awareness of another key aspect of Goodwill of North Georgia’s mission: putting people to work.Even Goodwill’s current customers don’t consider this goal a core reason to shop there – it’s not a key traffic driver. But after conducting multicultural and brand strategy research, we confirmed that this needed to be addressed: to Goodwill’s younger and more diverse target audiences, the social impact of the companies they frequent is of greater concern.

Situation

We showcased how donations create something memorable and impactful for North Georgia when customers “Go Big on Good.” In Goodwill’s hands, even the smallest contribution becomes part of a much bigger story.Our integrated campaign included Facebook and display, online video and connected TV, and streaming audio and TikTok.

Strategic Approach

Goodwill of North Georgia - Integrated Sales Growth Case Study

Case Study Goodwill

OUR WORK

OTHER WORK