Finding a Unique Approach in a Sea of Sameness
Let’s talk about Personal Injury lawyers. It’s a low interest category. With advertising that all looks the same – men in suits. And in the case of Edgar Snyder, the founder and face of the brand was retiring.
A whole new branding effort was necessary if we were going to maintain our high awareness and move from a more traditional media approach to a cross-channel approach to reach the elusive younger demo. And did we mention the importance of measurable lead generation?
Increased Awareness and Higher Lead Volumes
Unaided Awareness in Core Market
Say Advertising Was Unique for the Category
Lead Volume Tied to Paid Digital
Leads Attributed to Social Media Campaigns in First Year
Auto Accident Leads from Digital Channels