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Engaging Content Drives New Dealer Searches 


YellaWood had multiple website properties aimed at different audiences. By taking a more holistic view of the end customer (DIYer), dealer, and contractor audiences, the Brunner team helped YellaWood develop a high-performing singular website experience that provided relevant content to all audiences. 

Strategic Approach

Brunner differentiated YellaWood within a commodity-driven category by creating DIY outdoor living project plans that users could download and use to build their own projects. The team also developed an inspiration gallery that contractors, architects, and homeowners can use to plan their backyard living experience. Finally, Brunner created a dealer locator system to drive customers to YellaWood’s network of dealers, lumberyards, and home improvement centers.  


Engaging content drives increase in dealer searches.


Increase in goal conversions


Increase in "find a dealer" searches


Decrease in bounce rate

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