Engaging Content Drives New Dealer Searches
YellaWood had multiple website properties aimed at different audiences. By taking a more holistic view of the end customer (DIYer), dealer, and contractor audiences, the Brunner team helped YellaWood develop a high-performing singular website experience that provided relevant content to all audiences.
Brunner differentiated YellaWood within a commodity-driven category by creating DIY outdoor living project plans that users could download and use to build their own projects. The team also developed an inspiration gallery that contractors, architects, and homeowners can use to plan their backyard living experience. Finally, Brunner created a dealer locator system to drive customers to YellaWood’s network of dealers, lumberyards, and home improvement centers.
Engaging content drives increase in dealer searches.
Increase in goal conversions
Increase in "find a dealer" searches
Decrease in bounce rate