Smart UX and Content Design Drives Increased Enrollment
Indiana University of Pennsylvania had a content problem. Specifically, they had too much content — and it was poorly organized. This made it difficult for busy potential and existing students to find what they needed. Much of the content, while thorough, was written from a professor’s point of view and didn’t directly align with what the prospective students, and parents, were looking for.
After analyzing web traffic and user experience, and conducting keyword research, Brunner re-imagined the website’s navigation and content layout. That allowed a dramatic reduction in the amount of unnecessary content — making relevant content much easier to find. Lastly, the Brunner team developed enhanced search functionality by taking a data-driven approach to search behaviors, making the site much more manageable for prospective students and their parents, existing students, and alumni.
A big increase in applications, by increasing engagement.
YOY increase in goal completions
YOY increase in new users
YOY increase user sessions
YOY decrease in bounce rate