Unique Market Approach Yields Millions in New Revenue

Challenge

WesBanco, a regional bank, entered new markets with an eye towards aggressive growth. With this expansion came the need for a new campaign to support the bank’s vision and to sell products to new consumers.

Insights

With rising home values and lower mortgage debt helping to improve the equity position of American households, there was an opportunity for loan products to lead the messaging in the new markets. Given the sameness of the category, WesBanco would benefit from an opportunity to be unconventional without being over the top.

Strategy

Brunner leveraged WesBanco’s high customer satisfaction levels and targeted current homeowners with a charming, first-ever animated campaign and one that was atypical for most banks. The key was to make WesBanco feel approachable and helpful, like a new neighbor you can count on.

Results

• Over $52 million in total loan production
• Exceeded new checking account goal by 100%
• 10th consecutive year of meeting or exceeding business goals (checking and loan products)