WesBanco, financial services company headquartered in Wheeling, West Virginia, entered new markets with an eye towards aggressive growth. With this expansion came the need for a new campaign to support the bank’s vision and to sell their services to new consumers.
With rising home values and lower mortgage debt helping to improve the equity position of American households, there is an opportunity for loan products to lead the messaging in the new markets. Given the sameness of the category, WesBanco can benefit from an opportunity to be unconventional without being over the top.
Brunner leverages WesBanco’s high customer satisfaction levels and targets current homeowners with a charming, first-ever animated campaign and one that was atypical for most banks. The key is to make WesBanco feel approachable and helpful, like a new neighbor you can count on.