Stand Out Social Content for Regional Bank

Challenge

WesBanco, a regional bank holding company, wanted to show unique applications for their suite of products in a way that was both engaging and easy to understand, especially on social channels.

Insights

We want to create assets that were quickly identifiable as WesBanco. Many other banks feature stock photos, and this was a unique opportunity to stand out. 

Strategy

We provided unique animations that speak to real-world uses for banking products that embraced the WesBanco color palette and appealed to our target audiences. 

Results

• 120%+ higher CTR
• 30%+ lower CPC