Stand Out Social Content for Regional Bank

Challenge

WesBanco wanted to show unique applications for their suite of products in a way that was both engaging and easy to understand, especially on social channels.

Insights

We wanted to create assets that would stand out among the stock images that many banks feature and were quickly identifiable as WesBanco.

Strategy

We provided unique animations that speak to real-world uses for banking products that embraced the WesBanco color palette.

Results

• 120%+ higher CTR
• 30%+ lower CPC