WesBanco, financial services company headquartered in Wheeling, West Virginia, sought to improve organic rankings, traffic, and conversion for their site across lines of business. A priority focus was on Mortgage Products and Application Starts.
At the start of the engagement, WesBanco was not ranking for core non-brand terms, only branded. There was limited onsite content and none that focused on unique product offerings.
Create net-new optimized content pages, expanding upon core product offerings and optimizing to high-value keywords. New Mortgage Pages launched in September 2019.