Improve Organic Rankings, Traffic and Conversion for WesBanco site across lines of business, with priority focus on Mortgage Products and Application Starts.
At the start of the engagement, WesBanco was not ranking for core non-brand terms, only branded. There was limited onsite content and none that focused on unique product offerings.
Create net-new optimized content pages, expanding upon core product offerings and optimizing to high-value keywords. New Mortgage Pages launched in September 2019.
- Core Mobile Rankings Improved from 0 nonbrand terms on page one, to 3 within six months.
- Targeted keywords improved by more than 50 positions within six months
- Organic Traffic to all Mortgage pages more than Doubled YoY from 555 Sessions to 1300 Sessions
- Total Organic Mortgage Applications increased from 24 in March 2019 to 403 in March 2020 (5,000% Increase)
- Performance was not limited to Mortgage – Increases in traffic and engagement were seen across business lines