Optimized Content Pages Generates Traffic
Targeted keywords, improved ranking, increased traffic across business lines
Challenge
WesBanco, financial services company headquartered in Wheeling, West Virginia, sought to improve organic rankings, traffic, and conversion for their site across lines of business. A priority focus was on Mortgage Products and Application Starts.
Insights
At the start of the engagement, WesBanco was not ranking for core non-brand terms, only branded. There was limited onsite content and none that focused on unique product offerings.
Strategy
Create net-new optimized content pages, expanding upon core product offerings and optimizing to high-value keywords. New Mortgage Pages launched in September 2019.
Results
- Core Mobile Rankings Improved from 0 nonbrand terms on page one, to 3 within six months.
- Targeted keywords improved by more than 50 positions within six months
- Organic Traffic to all Mortgage pages more than Doubled YoY from 555 Sessions to 1300 Sessions
- Total Organic Mortgage Applications increased from 24 in March 2019 to 403 in March 2020 (5,000% Increase)
- Performance was not limited to Mortgage – Increases in traffic and engagement were seen across business lines
