Boost online presence and drive results with search advertising

Drive awareness and conversions through social media advertising

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Leverage advanced targeting capabilities across smart devices

Increase your brand visibility across top retailers

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Target audiences with precision and efficiency across display networks

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Futureproof your brand by resonating with diverse audiences

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Derive insights into channels driving the most significant impact

Media Mix Modeling

Understand customers' brand perception and purchasing decisions

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Understand customer needs, preferences and behaviors to meet demands

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Collect, process and store data to inform impactful business decisions

Data Management

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Bring big ideas to life through strategy, imagination and ingenuity

Creative Concepting

Inspiring design work to help your brand grow

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Video content that rivets audiences and compels them to act

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Influence, engage and build relationships to influence perception

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Partner with personalities who have visibility and trust in your space

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Share relevant and valuable content for real time audience engagement 

Social Media Marketing

Create engaging and memorable event experiences

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Communications

Create meaningful and valuable content geared toward target audiences

Content Strategy

Build a reliable flow of content that is relevant for your audience

Content Production

Content Marketing

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CRM Management

Drive engagement and nurture sales leads through email marketing

Email Marketing

CRM Marketing Automation

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Hero Case Studies

Data Driven Media Tactics Drive Growth for METUS, Leading HVAC Company

SituationAndApproach

Brunner developed a brand and business building strategy to meet these dual needs. We built the brand with breakthrough creative that introduced consumers to the idea of zoned comfort. We then built the business with regionally targeted campaigns and an app to assist Contractors with the sales process. A push/pull approach that generated good results.

Mitsubishi Electric Trane US provides ductless and ducted heating and AC solutions. Their problem was two-fold: overall low awareness and lack of measurable lead generation. And because of the nature of their business, the solution needed to account for geographic and weather-related influences.

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Increased call and lead volume in the first three months

Data-Driven Media Tactics Drive Growth for METUS, Leading HVAC Company  

Results

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Like the work we've done for Mitsubishi Electric?

Mitsubishi Electric Trane US had low awareness and a lack of measurable lead generation. We created a brand and business strategy to meet these needs.


Mitsubishi Electric Trane US Looks to Grow Leads, Audience Awareness <ul><li>Mitsubishi Electric Trane US offers ductless and ducted heating and air-conditioning solutions for residential, light commercial, and commercial uses.</li><li>METUS sought Brunner’s help with generating leads, growing awareness of ductless HVAC systems, targeting geographic markets, providing hands-on digital tools for customers, and cultivating demand following the COVID pandemic.</li></ul>

Situation

A powerful mix of digital media, data analytics, cutting-edge display ads, and an AR app<ul><li>Adjusted mix to include both over-the-top (OTT) and local TV buys to boost brand awareness in target geographic markets, instead of national TV campaigns </li><li>Used Brunner’s weather-based bidding tool to adjust SEM campaigns, increasing or decreasing bids by up to 30% based on temperature fluctuations or storm activity </li><li>Implemented an “always on” regionally targeted campaigns that highlight different HVAC technologies in different climate zones </li><li>Launched subscriber-focused media campaigns to encourage customers to sign up for METUS email updates, which allowed the company to collect customer information as first-party data for post-pandemic follow-up </li><li>Used Brunner’s category development index / brand development index tool to guide METUS’ marketing spend</li><li>Developed the Mitsubishi Augmented Realty app, enabling HVAC contractors to show customers a 3D image of METUS products in their spaces </li><li>Produced cutting-edge Google 3D Swirl ads, which let people explore a 3D image in a mobile ad format</li></ul>

Strategic Approach

Mitsubishi Electric - Data-Driven Growth Strategy Case Study

Case Study Mitsubishi Electric

OUR WORK