Data Driven Media Tactics Drive Growth for METUS, Leading HVAC Company

Mitsubishi Electric Trane US provides ductless and ducted heating and AC solutions. Their problem was two-fold: overall low awareness and lack of measurable lead generation. And because of the nature of their business, the solution needed to account for geographic and weather-related influences.

Brunner developed a brand and business building strategy to meet these dual needs. We built the brand with breakthrough creative that introduced consumers to the idea of zoned comfort. We then built the business with regionally targeted campaigns and an app to assist Contractors with the sales process. A push/pull approach that generated good results.