One of the largest HVAC distributors in the world needed analytical insights into what metros in the United States they should market their product and how they should prioritize developing and supporting their growing contractor network.
Using hundreds of county level predictors related to both their product and their desired customer, Brunner is able to develop a comprehensive view of markets in their footprint across varying geographic levels.
Segmentation breaks down markets by HVAC sales potential (Category Development) vs HVAC sales penetration (Brand Development) to further understand potential of markets relative to others.