Generate increased traffic and awareness of Mitsubishi Uninterruptible Power Supply products and enhance lead generation. Holes needed to be filled in the context of digital content, and Brunner was tasked with identifying and resolving them.
The website is still HTTP and relatively flat, with all content residing on a small number of pages. Valuable supportive content was in PDFs or not published online. Content onsite is high-level and didn’t allow for niche keyword targeting or space to elaborate on offerings. Limited space on-page and broad topics did not lend themselves well to ranking opportunities.
Adjust to HTTPS. Create optimized content elaborating on product offerings and industry customizations on new and existing pages that would enhance findability in search and create an onsite path to leads. Add depth to the site and context to the product offerings through crawlable, informative content.