Hero Case Studies

Data Driven Media Tactics Drive Growth for METUS, Leading HVAC Company

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Brunner developed a brand and business building strategy to meet these dual needs. We built the brand with breakthrough creative that introduced consumers to the idea of zoned comfort. We then built the business with regionally targeted campaigns and an app to assist Contractors with the sales process. A push/pull approach that generated good results.

Mitsubishi Electric Trane US provides ductless and ducted heating and AC solutions. Their problem was two-fold: overall low awareness and lack of measurable lead generation. And because of the nature of their business, the solution needed to account for geographic and weather-related influences.

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Increased call and lead volume in the first three months

Data-Driven Media Tactics Drive Growth for METUS, Leading HVAC Company  

Results

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Like the work we've done for Mitsubishi Electric?

Mitsubishi Electric Trane US had low awareness and a lack of measurable lead generation. We created a brand and business strategy to meet these needs.


Mitsubishi Electric Trane US Looks to Grow Leads, Audience Awareness <ul><li>Mitsubishi Electric Trane US offers ductless and ducted heating and air-conditioning solutions for residential, light commercial, and commercial uses.</li><li>METUS sought Brunner’s help with generating leads, growing awareness of ductless HVAC systems, targeting geographic markets, providing hands-on digital tools for customers, and cultivating demand following the COVID pandemic.</li></ul>

Situation

A powerful mix of digital media, data analytics, cutting-edge display ads, and an AR app<ul><li>Adjusted mix to include both over-the-top (OTT) and local TV buys to boost brand awareness in target geographic markets, instead of national TV campaigns </li><li>Used Brunner’s weather-based bidding tool to adjust SEM campaigns, increasing or decreasing bids by up to 30% based on temperature fluctuations or storm activity </li><li>Implemented an “always on” regionally targeted campaigns that highlight different HVAC technologies in different climate zones </li><li>Launched subscriber-focused media campaigns to encourage customers to sign up for METUS email updates, which allowed the company to collect customer information as first-party data for post-pandemic follow-up </li><li>Used Brunner’s category development index / brand development index tool to guide METUS’ marketing spend</li><li>Developed the Mitsubishi Augmented Realty app, enabling HVAC contractors to show customers a 3D image of METUS products in their spaces </li><li>Produced cutting-edge Google 3D Swirl ads, which let people explore a 3D image in a mobile ad format</li></ul>

OUR WORK