Boost online presence and drive results with search advertising

Drive awareness and conversions through social media advertising

Paid Social

Leverage advanced targeting capabilities across smart devices

Increase your brand visibility across top retailers

Retail Media

Maximize visibility and audience engagement through organic search

Target audiences with precision and efficiency across display networks

Programmatic Display

Media

Define and elevate your brand identity, voice and design

Brand Strategy

Futureproof your brand by resonating with diverse audiences

Multicultural Marketing

Marketing strategies based on your audience's behavior to maximize return

Integrated Marketing Planning

Strategy

Derive insights into channels driving the most significant impact

Media Mix Modeling

Understand customers' brand perception and purchasing decisions

Brand Awareness & Preference

Understand customer needs, preferences and behaviors to meet demands

Market Research

Collect, process and store data to inform impactful business decisions

Data Management

Business Intelligence

Bring big ideas to life through strategy, imagination and ingenuity

Creative Concepting

Inspiring design work to help your brand grow

Design

Video content that rivets audiences and compels them to act

Video Production

Creative

Influence, engage and build relationships to influence perception

Public Relations

Partner with personalities who have visibility and trust in your space

Influencer Marketing

Share relevant and valuable content for real time audience engagement 

Social Media Marketing

Create engaging and memorable event experiences

Event Marketing

Communications

Create meaningful and valuable content geared toward target audiences

Content Strategy

Build a reliable flow of content that is relevant for your audience

Content Production

Content Marketing

Maximize your marketing automation platform capabilities

CRM Management

Drive engagement and nurture sales leads through email marketing

Email Marketing

CRM Marketing Automation

Find the technology and database solutions that meet your needs

Web & Mobile Development

Make your site useful, usable, and appealing to your audience

User Experience Design

Bring products to life in ways you never thought possible

Augmented Reality Development

Web UX & Development

What We Do

Marketing Intelligence

Building & Renovation

Solutions

About Us

Our Work

Perspectives

Careers

Active Nav

Hear from the Brunner Marketing Team as we give agency news updates, awards announcements and valuable insights on the ever-changing digital landscape.

Perspectives from Brunner Marketing Team | Brunner

Brunner Marketing Team

BlogArticle

From studying engineering to consulting with Fortune 500 companies, Eric Perz revealed some interesting things about his career path and his personal life, as Brunner recently promoted him to VP, Data Science.Q: How did you enter the ‘data science world’?A: After completing a master’s in engineering, I was drawn to the world of consulting rather than a typical engineering job because I’d be able to work on a big variety of projects and industries. Ironically, the parts of the projects I was most passionate about were when I was interacting with the support staff of statisticians. They were coding and working directly with the data, and I decided that’s how I wanted to steer my career.Q:&nbsp;What will be your role as VP, Data Science?A:&nbsp;I always say I have to continue to do the work because if I don’t&nbsp;deeply&nbsp;understand it,&nbsp;then I can’t effectively do the things more associated with a group leader such as writing proposals,&nbsp;engaging with clients and prospects, and supporting innovation. I think&nbsp;a Data Science VP role&nbsp;is roughly&nbsp;50%&nbsp;paid&nbsp;project&nbsp;work,&nbsp;25%&nbsp;administration&nbsp;and strategy,&nbsp;and&nbsp;25%&nbsp;innovation&nbsp;and&nbsp;process improvement.&nbsp;Q:&nbsp;How does this promotion work toward your professional goals?I’ve had some success in the past with integrating data science practices&nbsp;deeper into day-to-day agency processes. This is an opportunity to&nbsp;raise the bar for exactly that.&nbsp;Mostly&nbsp;due to momentum&nbsp;and&nbsp;market&nbsp;demand, full-service agencies have&nbsp;tended to&nbsp;constrain data science to&nbsp;media performance&nbsp;measurement. But, the function can contribute much to creative, UX, and other groups.&nbsp;You can find a lot of chatter about this concept but few concrete examples yet.&nbsp;Brunner embraces the&nbsp;idea&nbsp;too&nbsp;and it’s on my team to find exciting ways to&nbsp;do that and stay ahead of the curve.&nbsp;&nbsp;Q: What is Data Science to you?The term emerged&nbsp;when CMOs were tasked with answering hard questions about&nbsp;marketing&nbsp;ROI.&nbsp;Data engineers and business intelligence analysts, who in their own rights have vast technical knowledge and solve important problems,&nbsp;tended to not have the necessary statistical knowledge to&nbsp;address&nbsp;those&nbsp;tricky questions about cause-and-effect. Now, the expectations are growing for data scientists to have working knowledge about the “full stack” and not just stick to stats&nbsp;(e.g., app development, database administration, automation). Add to that increased focus on business acumen and soft skills. You could&nbsp;call data science the practice of using data&nbsp;to solve problems. And practitioners can fall on a very wide range of experience and skill.&nbsp;Q: How will this promotion help&nbsp;you achieve&nbsp;your goals with Brunner?A:&nbsp;Everyone talks about “AI” but what they don’t say is that AI in most of its forms today is not&nbsp;that&nbsp;useful to a CMO who asks about ROI. I feel I’m in a spot now where I really direct a lot of energy toward this&nbsp;challenge, which is how can we use the advantages of AI algorithms in a manner that also satisfies our&nbsp;stakeholders?&nbsp;I’m already excited by the promise I’ve seen in it.&nbsp;Q: Lastly,&nbsp;What is ‘the dream’ to you professionally or otherwise?A:&nbsp;From a professional standpoint, I think that’s pretty-well covered. Personally,&nbsp;I have two young sons&nbsp;so&nbsp;“the dream”&nbsp;to me&nbsp;is simply&nbsp;being a&nbsp;positive&nbsp;part of their lives as they grow and develop into unique grown-ups!&nbsp;It’s why work-life balance is so valuable to me. I would also very much like to restore a 70’s era Porsche.

From studying engineering to consulting with Fortune 500 companies, VP of Data Science, Eric Perz discusses his career path and personal life. Learn more.

The Secret Life of a Data Scientist

The Secret Life of a Data Scientist

Share to

Good people doing great work for our clients.