From legal services to health care to banking, Brunner client campaigns win ADDY awards
Each company or organization that partners with Brunner has unique challenges to overcome, business goals to meet, and key audiences to reach. We’re honored to work with clients across a wide range of industries and serve as an extension of their teams to create strategic marketing that drives results — and earns recognition.
Brunner campaigns for three client partners — Edgar Snyder & Associates (legal services), Lehigh Valley Health Network (health care), and WesBanco (banking) — recently won silver awards at the 2021-2022 Pittsburgh American Advertising Awards, held by the American Advertising Federation Pittsburgh.
Here’s how we’re helping these clients deliver messages that resonate with their target audiences and drive their businesses forward.
Edgar Snyder & Associates: ‘Perfect World’
Edgar Snyder & Associates, a Pittsburgh-area personal injury law firm, wanted to stand out among competitors to connect with potential clients and appeal to a younger audience in a bold new way.
To meet that need, Brunner created the animated “Perfect World” campaign. These video ads tap into the frustration people who have been injured often feel when dealing with insurance companies. The campaign invites customers who need a personal injury lawyer to “Find Edgar” to help them with their case … and in everything they do.
Awards: The “Perfect World” campaign won six silver ADDY awards at the regional level for art direction and sound design.
Lehigh Valley Health Network: ‘Must be a Kid’
Lehigh Valley Health Network, based in Allentown, Pa., rose to be the top provider in the seven-county area they serve. In 2021, LVHN saw an opportunity to solidify their market presence and rebrand their children’s hospital, Lehigh Valley Reilly Children’s Hospital. They chose Brunner to help.
The messaging challenge was that kids are very different from adults in the way they relate to medicine. Kids don’t like getting shots. They need more attention. And they often require specialized expertise, equipment and treatments designed just for kids. To reflect that perspective, Brunner created the “Must be a Kid” campaign as a playful way to show what kids do and how they require special attention for their healthcare needs.
Award: LVHN’s “Must be a Kid” spot received a silver ADDY award for television advertising at the regional level.
WesBanco, a multi-state bank holding company based in Wheeling, W. Va., wanted to increase brand awareness among younger consumers, but faced strong regional and national competition from big-name banks.
To help WesBanco take on those bigger competitors, Brunner developed the “Community” brand campaign to reach Gen Y and Gen Z audiences using over-the-top media, social media, and YouTube. The campaign strategy reflects the growing consumer preference to do banking online and lets WesBanco meet millennials where they are, using mobile devices. The “Community” campaign appeals to millennial values, using a tone and voice that set WesBanco apart from competitors.
Award: WesBanco’s “Community” campaign took home silver ADDY Award for television advertising at the regional level.
Brunner participates in national ADDYs judging
Brunner was invited to join 11 industry peers as a judge for this year’s national ADDY awards, the advertising industry’s largest and most representative competition. The national judges considered entries that advanced from local and regional ADDY competitions.
“What stood out were a handful of truly innovative entries in the technology categories that were conceived and produced not just to engage but actually inform audiences,” said Rob Schapiro, Brunner chief creative officer. “I was also very encouraged by the volume of work delivering a message of inclusion that was not just culturally relevant, but also relevant to the brands behind them.”
National ADDY winners will be announced at the American Advertising Federation’s Awards Gala & Celebration on June 3 in Nashville.