Brunner Wins Trade Advertising Agency of Record with Rinnai America Corporation
Agency accelerates new business growth in the Atlanta market
Pittsburgh (October 16, 2020) – This fourth quarter, Brunner has more to celebrate than just the successful close to its 31st year. In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation, has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021.
“Brunner’s knowledge, relationships and expertise with the contractor audience made them an ideal partner for our brand,” said David Federico, Rinnai Brand Director. “Together with Brunner we can position Rinnai as not only a category-leading product but also a master of the trade.”
With an immediate goal of enhancing thought leadership in the trade sector, Brunner will put forth a B2B strategy spearheaded by public relations, media relations, content creation, creative development and trade media. Launching in January 2021, the program will sustain over 12-months and cover a wide swath of plumbing, HVAC and engineering audiences.
“We are delighted to establish a relationship with Rinnai and expand our B2B client roster,” said Jeff Maggs, Brunner’s Managing Director in Atlanta. “Our depth in the home category is very strong. When you combine that with top-notch clients we believe we’ll be able to execute immediately and cultivate great results.”