Brunner Wins BIG on GOOD
Good People. Good Work. That’s the Brunner way. And we at Brunner pride ourselves on these core tenets when partnering with clients and executing their visions.
We recently partnered with Goodwill of North Georgia to help build a brand campaign that celebrates all the good that the organization does to give back to local communities. Our campaign, Go Big on Good, was recognized by the American Marketing Association, Atlanta, with an Integrated Campaign: Non-Profit AMY award at last night’s AMY Awards celebration.
“Go Big on Good was developed to build a deeper, more meaningful understanding of Goodwill’s mission with their key audiences (goods donors, shoppers) by highlighting how donations go further in their hands. The campaign was designed to attract and engage younger and more diverse communities who support organizations engaged in positive social changes. All while driving more traffic into the retail locations during promotional periods,” said Brunner’s Jeff Maggs, managing partner, Atlanta.
Brunner’s creative work features actual unique product finds procured from local Goodwill of North Georgia locations. Using imaginative stop-motion photography, these smaller procured items would contribute to a much larger whole when seen from a different point of view. That approach helped the audience visualize how Goodwill can maximize small amounts of good. With every donation and purchase, community members become a part of something much bigger — job opportunities for North Georgians. The campaign conveys to shoppers and donors alike that when they shop at or donate to Goodwill, they “Go Big on Good.”
Goodwill of North Georgia is a mission-oriented organization whose purpose is simple: PUT PEOPLE TO WORK. With one virtual and 14 physical career centers across North Georgia, Goodwill provides job training and placement services to anyone in the community. The support of donors, shoppers, and community partners is the fuel that enables Goodwill of North Georgia to maximize their efforts in helping job seekers overcome employment barriers. In Goodwill’s hands, every dollar goes further.