Social is serious business. It's quickly moved from a fringe part of the marketing mix to becoming arguably the key driver of brand success. At Social B, we take a nimble but relentless approach to bridging the owned, paid and earned facets of social media. For those marketers ready to embrace real engagement, the upside is tremendous.
By and large, brands are an uninvited guest to this party. That's ok. As long as you know how to earn your way into the conversation by being relevant, being responsive and being helpful. Social touches nearly every step along the customer journey to purchase, from awareness to user reviews.
Social is measurable. We get a scorecard. And we're proud to share some of the highlights:
