Paid Search Optimized by People, Enhanced by Technology
Automation manages bids. It can't understand your business. We combine platform technology, audience intelligence, and years of hands-on experience to focus on outcomes, not clicks.
Search doesn't end at the results page. Your strategy shouldn’t either.
Google remains one of the most powerful demand-capture channels in marketing, but consumer discovery now extends beyond traditional search. With AI-generated answers and evolving generative search experiences, how buyers are making decisions is changing. Our team blends expertise with a forward-looking view of how people find, evaluate, and choose brands before they ever click an ad.
Case Studies
We consider user intent, journey, platform and activation to build a paid search strategy that’s accountable to your business results.
Show up where your customers are searching ― and fund outcomes, not just activity.
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Search Strategy & Planning
Before you start spending, we establish a paid search campaign architecture mapped to your marketing goals, audience segments, intent stages, competition, market dynamics, conversion paths, and growth opportunities. In addition to traditional search, we test campaigns for AI engines, where brand visibility is becoming more valuable.
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Audience & Intent-Driven Keywords
Focus on the searches most likely to generate qualified leads, customers, and revenue, not simply traffic volume. Then, combine keyword intent with audience insights, first-party data, and behavioral signals to improve targeting precision. Understanding what your audience is trying to do when they search means ad dollars reach someone ready to act.
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Conversion Experience Optimization
Align audience targeting, messaging, and optimized user experience for landing pages built to increase engagement and conversion rates after the click. The full path from search to conversion is designed to perform, not just the ad itself.
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Performance & Budget Optimization
Automation makes paid search more efficient. It doesn’t make it strategic. Brunner’s specialists continuously monitor and evaluate bids, budgets, targeting, and campaign structure to maximize efficiency and business impact. We leverage automation with human optimization on every account, catching the signals that algorithms ignore.
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Measurement & Attribution
Our reporting is built around the metrics your business uses to evaluate performance. Data intelligence infrastructure connects campaign signals back to the broader media and brand picture so we can measure the impact of search investment on leads, sales, and other key business outcomes and share it through transparent reporting and analysis.
Frequently Asked Questions
The questions we hear most ― answered directly, and without the runaround.
Paid search, also called search engine marketing or SEM, places your brand’s ads on search engine results pages when users search for terms relevant to your business. Advertisers bid on keywords and pay when a user clicks the ad. Effective paid search programs go beyond bidding — they require a campaign structure mapped to audience intent, compelling ad creative, aligned landing pages, and continuous optimization to stay competitive as costs and competition shift.
Modern search platforms offer powerful automation for bidding, targeting, and campaign management. We embrace automation where it improves the efficiency of paid search campaign management, but it only optimizes toward the signals it is given. Human expertise determines whether those signals are the right ones — whether the campaign structure is sound, whether the keyword strategy reflects actual buyer intent, and whether the budget is allocated toward outcomes that matter to the business rather than metrics that are easy to improve. We don’t surrender strategy to algorithms. Every account has a specialist actively directing the strategy that automation executes.
AI engine advertising refers to brand visibility and paid placement strategies within AI-powered search environments like ChatGPT search, Perplexity, and Google’s AI Overviews. As more buyers use AI-generated answers to research and evaluate options, the ability to appear credibly in those answers — through both organic optimization and paid placement — is becoming a meaningful competitive advantage. Brunner is actively testing and building strategies for these environments alongside traditional paid search programs.
Brunner manages paid search campaigns across Google Ads — including Search, Display, Performance Max, Shopping, Video, Discovery, Gmail, and App campaigns — as well as Microsoft Advertising across Bing Search, Native, Display, and Shopping. The team holds platform certifications across all major managed channels including Search Ads 360, Skai, and Google Analytics.
The most common causes of paid search underperformance are poor campaign structure that does not map to marketing goals, keyword selection that targets volume rather than buyer intent, landing pages that are not designed to convert the specific audience the ad reached, and budgets that are set and left rather than actively optimized against current performance signals. Brunner’s intake process identifies which of these is at the root of a program’s issues before recommending a course of action.
We don’t optimize campaigns solely for clicks or cost-per-click. A lower CPC doesn’t necessarily produce better results. We focus on attracting qualified prospects who are more likely to convert, even if that means paying more for higher-intent searches. Business outcomes matter more than platform efficiency metrics alone. Our approach combines audience intelligence, search intent, landing page experience, and conversion data to drive measurable business outcomes. Every optimization is evaluated against business performance, not just platform metrics.
Our Partners
We work with partners that make the whole system stronger. The right platforms surface better signals, move faster, and keep the work aligned from insight to proof.
