Agency’s Rob Schapiro identified as one of “15 Chief Creative Officers Who Are Inspiring the Advertising of Tomorrow”. Read More
Agency Takes Home two D&AD Awards, a One Show Bronze Pencil Award, a One Show Merit Award and an A-List Hollywood Bronze Award Read More
Agency launches “More Than a Home” campaign for long-standing WesBanco client Read More
New campaign for YellaWood challenges consumers to turn their backyards into an outdoor oasis Read More
Agency Takes Home 23 ADDYs Read More
Fresh off creating AdWeek’s #1 Super Bowl ad, Atlanta agency BRUNNER continued its momentum by dominating the 2017 Atlanta ADDY Awards Show. Read More
The original ending, including the wall originally rejected by FOX, is made available online. Read More
Company is launching recruiting campaign focused on its industry-leading management trainee program in 2017. Read More
This new ad from Yellawood has some rather patriotic overtones. Read More at HBS Dealer
Super Bowl LI has dominated the digital marketing data conversation this week. Check out the eight stats that grabbed our attention eye below. Read More at Ad Week
One big question going into Super Bowl LI was whether advertisers would offer viewers a release from the suffocating political tension of the times, or try to address the issue of the country’s divisiveness head on. In the end, they did both. Read More at Ad Week
YouTube users collectively spent more than 350,000 hours watching Game Day ads on Super Bowl Sunday, the Google-owned video site revealed Monday. Read More at Variety
There were a few notable gems. I was touched by Honda’s yearbook, though I’m a sucker for any kind of “follow your dreams” narrative. Overall, they were pretty standard: uplifting and dotted with celebrities, which is always a win. But nobody was expecting 84 Lumber’s arrival. Read More at The Huffington Post
With less than 10% of the Super Bowl broadcast dedicated to the actual playing of the game and over twice that much time--or 24%--devoted to ads, it’s safe to say that advertisers were in just as heated a competition as the Patriots and Falcons. Read More at Forbes
EIGHTY FOUR, Pa. — All it took was a few minutes of lush, expensive, emotional advertising during the Super Bowl to pull this little town in the far southwestern corner of Pennsylvania into the center of the national debate on immigration. Read More at The Washington Post
Which Super Bowl ads won the game? Depends who you ask. Ad Age Executive Editor Nat Ives offers his opinions in his complete Super Bowl LI Ad Review. Kia's "Hero's Journey" tops USA Today's Super Bowl Ad Meter. And according to you -- well, have you answered our poll yet? Read More at Ad Age
A Pennsylvania building supply company made a big splash on the Super Bowl Sunday with a commercial Fox deemed "too controversial for TV." Read More at Los Angeles Times
There were plenty of talked-about moments from Super Bowl LI: the Patriots’ unprecedented second-half comeback, Lady Gaga’s epic mic drop during the glittery halftime show and, of course, the weighty ad from 84 Lumber. Read More at Pittsburgh Magazine
A day after the Super Bowl, it was clear that building supply company 84 Lumber was successful in starting a conversation with its ad depicting a Mexican mother and her daughter on a harsh journey to flee their homeland for a better life in the United States. Read More at Post-Gazette
84 Lumber's immigration-themed ad attracted more visitors than its site could handle and elicited more social mentions than any other Super Bowl advertiser. Read More at MarketingLand
Both advertisers also opted to drive users to their own sites instead of to YouTube. Read More at SearchEngineLand
It was a building materials company that made what will likely prove to be one of the most controversial — or at least talked-about — ads from Sunday night's Super Bowl game. Read More at Time
Super Bowl 51 is over, and the mentions have been counted. While the Patriots got the trophy, we have discovered the real winners of the Super Bowl. Read More at BrandWatch
84 Lumber, the building supplies company whose first Super Bowl spot was initially rejected by Fox for being too political, has released the revised version. Read More at Ad Age
The Super Bowl is a popular destination for commercials showcasing premium water, candy and beer — but politics can make it a difficult forum. Read More at The New York Times
This year is particularly fraught, as the furor whirls around President Trump’s order suspending immigration from seven nations Read More at The Wall Street Journal
Advertisers like PepsiCo and Budweiser spend millions pushing their products to Super Bowl viewers. A southern Pennsylvania building-supply chain is doing something a little different this year. Read More at The Wall Street Journal
Donald Trump appeared in a Super Bowl ad five years ago, where he was outsmarted by a Century 21 agent. Read More at USA Today
The view from 84 Lumber Co. headquarters has been getting rosier over the past several years. Read More at Observer-Reporter
The match-up for Super Bowl LI has been set, with the New England Patriots squaring off against the Atlanta Falcons — but the commercial lineup isn't as clear. Read More at NBC News
Advertisers from first timer 84 Lumber to veteran Hyundai are ramping up the marketing stunts in order to stand out from the crowd during the big game. Read More at Associated Press
Looking to keep politics separate from football, Fox Sports recently rejected a Super Bowl commercial because it included an image of a border wall, according to the ad agency. Read More at New York Daily News
Building materials supplier 84 Lumber is throwing its hat into the Super Bowl ring for the first time. Read More at MediaPost
The first version of a 90-second ad that 84 Lumber plans to air during this year’s Super Bowl was sacked this week by Fox Sports due to its political overtones. Read More at Pittsburgh Post-Gazette
Fox has rejected a Super Bowl LI ad for a Pittsburgh-based building supply company because a border wall depicted in the ad was seen as too “controversial,” according to the advertising company that created the spot. Read More at The Washington Times
Super Bowl LI is still 18 days away, but Madison Avenue’s TV ad controversy game has already started. Read More at New York Post
Yesterday, we wrote about Fox Sports allegedly rejecting Pittsburgh-agency Brunner’s 90-second Super Bowl spot for first-time big game advertiser 84 Lumber. Read More at AgencySpy
Fox rejected a Super Bowl commercial that featured a wall, in an apparent reference to the one President-elect Donald Trump says he'll build along the U.S. border with Mexico. Read More at CNN Money
The first national Super Bowl ad for 84 Lumber will not appear during the game the way it was intended. Read More at CBS Pittsburgh
Border walls and Super Bowl advertising don't mix, one family-owned construction supplies company seems to have learned. Read More at Ad Age
Fox, this year's Super Bowl broadcaster, has rejected a big game ad from construction-supply company 84 Lumber because it was deemed too political. Read More at Business Insider
Pennsylvania-based 84 Lumber surprised quite a few observers this month when it announced plans to spend several million dollars on a 90-second ad set to air before halftime of Super Bowl LI. Read More at Adweek
The creative is still, well, in the process of creation, but one of our own will be featured in a big way during this year's highly coveted Super Bowl commercial spots. Read More at HBS Dealer
Football fans around the country who may not have heard of 84 Lumber will have 90 seconds to get familiar with the nation's largest privately held building materials supplier, thanks to a commercial the Washington County-based company plans to air during this year's Super Bowl just before half-time. Read More at Pittsburgh Post-Gazette
In order to build up its workforce, a construction-supply company is hitting hard on the advertising hammer. Read More at Ad Age
84 Lumber will promote job offerings. Read More at Adweek
With Super Bowl LI just weeks away, The Drum has compiled a list of brands who have confirmed that they will be airing game day ads this year. Read More at The Drum
