Using Composable CMS Drives Best-in-Class Website Redesign
Situation
In the highly competitive auto insurance business, Dairyland Insurance needed its website to provide information quickly and clearly to a key customer group — drivers who face challenges getting auto insurance.
Dairyland chose Brunner to support a complete website revamp, including content development, site architecture, user experience design, and branding.
Strategic Approach
Brunner developed the overall website strategy and served as the lead UX/UI and content partner for Dairyland’s marketing and IT teams. To inform an SEO-driven content strategy, we audited top competitor websites and Dairyland’s site for content/UX. We used content modeling for a composable architecture built on Contentful, a cutting-edge, headless content management system.
Dairyland’s new website launched with an engaging, on-brand visual design, customer-centered content, and a clean, intuitive user experience.
RESULTS
Website relaunched with new brand look, feel, and tone.
Leadership
On-time and on-budget launch
Brand
Enhanced UI and branding
Content
60+ web pages created, revised or transcreated (Spanish)
SEO
SEO-led approach to content modeling
Good people doing great work for our clients.
Find out how we can do it for you.
