Interactive Media Planner/Buyer / Atlanta / Careers / Brunner

Interactive Media Planner/Buyer

Job Description

This position is responsible for developing and executing media planning and buying activities on assigned accounts. Strong online planning, buying and tracking experience a must.

Responsibilities/Technical Skills

Planning & Research (requires strong working knowledge of all media)
- Develop, package and present integrated media strategies and plans to clients
- Recommend/execute necessary media plan modifications
- Evaluate media proposals and provide written POV's
- Run and evaluate qualitative data and competitive spend data (Simmons, Comscore, IMS software, R&F, 3rd party ad serving software, etc.)
- Actively seek and share knowledge of the latest media trends/events
- Understanding of social media space
Buying (requires solid experience buying of both traditional and online media)
- Negotiate media buys/programs and added value for clients
- Prepare plan detail recap documents for clients
- Execute or oversee buy placement, IO management and internal communication with production/creative and account teams
- Maintain solid working relationships with clients, internal partners and media reps
Maintenance
- Create and update monthly budget reports for account teams
- Work with internal teams and outside sales reps to resolve media billing issues and discrepancies for assigned accounts
- Develop results analysis reports for clients/account teams
- Monitor buys and manage make-goods, optimizations and revisions as necessary
Participate with training and supervision of media assistants and coordinators as needed
Strong computer skills/knowledge including excel, microsoft word, powerpoint and media buying and research software (Comscore, MRI, Simmons, IMS, Strata, etc.)