ideas for a smarter, faster world®

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  • December 18, 2014

    Why PR Pros Must Think Bigger

    Steve Radick, Brunner's VP Director of Public Relations, discusses how PR professionals must evolve given the state of the business and the rise of other factors such as native content.

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  • November 7, 2014

    Creating Sustainable Value Doesn’t Mean Discounting

    Part I “Customer Value = Perceived Benefits – Perceived Costs” It’s a simple equation learned by marketers early in business school. But which side of the equation can best be influenced to motivate a sale? Which has more enduring effect on the customer experience? Adding benefits over discounting is the better play. Here’s why: 1. Earns Stronger Goodwill A customer [...]

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  • October 21, 2014

    Google Express Helps CPG’s Justify eCommerce

    In the past, I was always reluctant to buy household items like toothpaste online. With same-day service it’s one less stop to make on my way home from work, and probably saves me 15 minutes. Which at the end of a workday is all that matters.

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