Digital Retail Results within 2 Months.

Challenge

Zep is a leading innovator and provider for maintenance and cleaning solutions for retail, food and beverage, industrial and institutional, and vehicle care customers. They wanted to “launch” a professionally loved cleaning product into the consumer retail space. 

Insights

In a category with a confusing array of choices, consumers look for a “seal of approval” before purchasing. Consumers want to know that their cleaning solutions are going to work, and credibility is everything in this market. 

Strategy

To leverage the small universe (<4% market share) of existing product lovers into broader affinity for their brand, while bringing consistency to packaging, branding, and digital assets, including over 50 product videos to make the online shopping experience simple. 

To drive trial, we launch a communications plan that connects with consumers through search, display, social, and credible influencers. All integrating around a brand cry; ‘Zep. Next Level Clean.’ 

Results

• A positive sales increase between 2 – 4% in two months