Digital Retail Results within 2 Months.

Challenge

To “launch” a professionally loved cleaning product into the consumer retail space.

Insights

In a category with a confusing array of choice, consumers look for a “seal of approval” before purchasing.

Strategy

To leverage the small universe (<4% market share) of existing product lovers into broader affinity for their brand, while bringing consistency to packaging, branding, and digital assets, including over 50 product videos to make the online shopping experience simple.

To drive trial, we launched a communications plan that connected with consumers through search, display, social, and key influencers. All integrated around a brand cry; ‘Zep. Next Level Clean.’

Results

Within two months, we’ve seen a positive sales increase between 2 – 4%.