Targeting Niche Outlets for Brand Awareness
Earned over 463K media impressions
Challenge
Build brand awareness in key markets and reinforce product quality.
Insights
Who better to provide a seal of approval than a picky beaver?
Strategy
Target niche outlets to directly connect with prospects and leverage customer relationships to reinforce quality message.
Results
- Secured 10 earned stories
- Confirmed placements in 35% of target publications
- 80% of coverage included campaign multimedia assets to bring the story to life
- Built upon strong media relationships resulting in multiple placements in three outlets
- Fed additional YellaWood channels with new content
