PR Storytelling for Media Opportunities

Challenge

Tarkett, a French multinational corporation specializing in the production of floor and wall coverings, needed to introduce market innovation at the largest industry show, NeoCon.

Insights

Target audiences are highly visual and needed to connect in a creative, powerful way. 

Strategy

Implement pre, during and post launch strategy leveraging emerging technology and multimedia storytelling

Results

• 47 total media opportunities secured ​
• 6.7 average monthly media opportunities during the activation period (March – September) ​
• 10 NeoCon media appointments secured ​
• Recognized with an Award of Merit, Integrated Marketing Campaign, by PRSA Pittsburgh​