PR Storytelling for Media Opportunities
Generated 84M+ impressions
Challenge
Introduce market innovation and global company at the largest industry show, NeoCon.
Insights
Target audiences are highly visual and needed to connect in a creative, powerful way.
Strategy
Implement pre, during and post launch strategy leveraging emerging technology and multimedia storytelling
Results
- 47 total media opportunities secured
- 6.7 average monthly media opportunities during the activation period (March – September)
- 10 NeoCon media appointments secured
- Recognized with an Award of Merit, Integrated Marketing Campaign, by PRSA Pittsburgh
