Winning Over Stakeholders Through Earned Media

CHALLENGE

RWC has 70+ years of experience, a global footprint and is an unquestioned category leader in industrial valve manufacturing, but has low brand awareness limiting cross-selling and thought leadership.

INSIGHT

Industry stakeholders rely heavily upon trade outlets, associations, and original content to inform decisions.

STRATEGY

Leverage a proactive, four-prong public relations approach to capitalize on storytelling fueling the content funnel and improving visibility, credibility, and product education.

RESULTS

• 132 earned media opportunities secured YTD
• 60 secured media opportunities earned in Q3 alone
• 40 secured media opportunities earned within one month
• 3M+ earned media impressions YTD
• 109% increase in earned media impressions from Q2 to Q3
• 0 negative story mentions YTD