Mitsubishi Electrical Power Products (MEPPI) knew that their marketing efforts were having a positive impact on the business. However, they needed a solution that would allow them to connect the dots between marketing spend, sales opportunity, and closed business to effectively communicate their ROI story and continue evolving strategic marketing mix and content marketing efforts.
We understood that based on MEPPI’s business model, measurable results came from better connecting qualified leads, opportunities and sales revenue back to Marketing ROI.
An initial audit revealed that the MEPPI team had data within their MarTech systems but needed to refine systems structure and marketing data models to develop effective build channel-centric ROI reporting.
We helped the MEPPI team think through and implement the following key areas that lead to enabling their ROI reporting:
CLIENT INSIGHT AND IMPACT
With our marketing dashboard, we can determine what campaigns and lead sources are most cost-effective in generating leads, as well as our lifetime marketing influence of these leads. This allows us to allocate resources to increase the impact of our marketing initiatives.