Magee-Womens Research Institution and Foundation in Pittsburgh is the largest research institute in the U.S. dedicated to women’s health and reproductive biology. However, very few people knew of their work or that they existed, even within their hometown of Pittsburgh. Brunner was tasked with helping them gain greater brand recognition and ultimately drive donations. Not only were people unaware of their work, but also, they needed to establish their brand outside of the work they do with the well-known and trusted Magee-Womens Hospital of Pittsburgh.