Making an Emotional Connection in a Brave Way
Re-establishing a meaningful brand connection in a crowded space
Challenge
Lehigh Valley Health Network, healthcare network based in Allentown, Pennsylvania, needed to elevate their brand in a crowded marketplace. They were leaders in the space, but standing out was a priority for continued leadership.
Insights
Smiling doctors and appreciative patients are table stakes in this industry. In a vulnerable time, customers want a real personal connection with their health provider. They need to know they matter.
Strategy
To break the industry conventions and create an emotional connection in a new way – by showing life partnerships. The focus was on the term, “partner.” All building to the brand reveal; ‘Your Health Deserves a Partner Too. Lehigh Valley Health Network.’
By capturing a suite of assets during the TV shoot, we create an integrated, regional campaign that includes all the key consumer touchpoints with TV, video, outdoor, print, and digital.
Results
- Elevates brand recall
- Becomes a rallying call within the health network
