Making an Emotional Connection in a Brave Way
Re-establishing a meaningful brand connection in a crowded space
Challenge
To elevate the brand in a crowded marketplace.
Insights
Smiling doctors and appreciative patients are table stakes in this industry. In a vulnerable time, customers want a real connection with their health provider.
Strategy
To break the industry conventions and create an emotional connection in a new way – by showing life partnerships. All building to the brand reveal; ‘Your Health Deserves a Partner Too. Lehigh Valley Health Network.’
By capturing a suite of assets during the TV shoot, we created an integrated, regional campaign that included all the key consumer touchpoints with TV, video, outdoor, print and digital.
Results
This not only elevated brand recall, but also became a rallying call within the health network.
