Using Engaging Social Strategy to Bring Personality to a Brand

Challenge

Incline Equity Partners (IEP) were constantly trying to stay top of mind with the Intermediaries (think search consultant for companies in need of investments). They have a small marketing team whose core point of contact with Intermediaries is via phone or in-person visits. IEP needed a more scalable and impactful way to stay in front of their target audiences.

Insights

The equity industry is usually very dry and straight-forward with communications. Intermediaries regularly use social media to stay on top of business trends and new client opportunities.

Strategy

Brunner develops a content framework and social media channel strategy that leveraged IEP team members to create engaging, highly sharable, personality-driven content.  

Results

• Engagement increases by 3% 
  • 6% Engagement Rate on LinkedIn 
• Achieving over 700K impressions 
  • 25% were unique 
• Gaining over 1,000 new followers on LinkedIn 
  • Followers are still important on LI due to available organic reach  
• Newsletter open rate is 3.12% stronger than average 
• Click-rate is 3.57% stronger than average