Incline Equity Partners (IEP) are constantly trying to stay top of mind with the Intermediaries (think search consultant for companies in need of investments). They have a small marketing team whose core point of contact with Intermediaries is via phone or in-person visits. IEP needed a more scalable and impactful way to stay in front of their target audiences.
The equity industry is usually very dry and straight-forward with communications. Intermediaries regularly use social media to stay on top of business trends and new client opportunities.
Brunner developed a content framework and social media channel strategy that leveraged IEP team members to create engaging, highly sharable, personality-driven content.