Huffy is a well-known kids’ bicycle brand, but awareness drops significantly for their adult products. While moms had been flocking to spin, Zumba, and yoga classes in recent years, there was less interest in riding bikes that actually get them somewhere.
Our purpose was to capture “moms” – and market share. The shift in target audience was key to filling the gap.
Moms just need a little reminder of how much fun it is to ride a bike. We needed to give moms a reason to get back on a bike again and encourage them to ride through puddles, not around them. Because along with buying for themselves, moms are key influencers for the rest of their family.