Analytics Maturity Consulting

Challenge

GNC, an international specialty retailer specializing in health and nutrition products, needed to modernize their data science tech stack and implement more nimble, impactful processes. in order to translate their voluminous data into strategic guidance and tactical executions. 

Insights

The organization, its culture and tech capabilities require a systematic, step by step transformation. It cannot be done all at once though, due to legacy systems/contracts, required training, and budgets.   

Strategy

We guide, and in some cases build, capabilities that directly impact the success of the marketing organization. This consists of analytical roadmaps of timelines, dependencies, budgets, while also providing technical training, prototypes, “starter models,” and working code. 

Results

• Increase efficiency of data pipelines, ML development and deployment, and marketing operations up to 50 percent 
• Provide quick wins and business cases to increase executive buy-in and organizational momentum 
• Set the vision, tone and detailed roadmap for ongoing acceleration of their analytical maturity