Social Media Marketing Drives Aggressive Growth

Challenge

Field & Stream Shop, a division of Dick’s Sporting Goods, was looking to elevate their social media marketing efforts in support of their aggressive growth strategy as a hunting, fishing, and camping retailer.

Insights

Establishing well-defined objectives for social presences as well as a distinct publishing mission, content pillars and personas to guide the content creation was key to success.

Strategy

We developed a long-term comprehensive social media and brand publishing strategy directly supporting the consumer journey and assessed by clear KPIs.

Results

• Organic reach increased 80%
• Facebook engagement improved 158% to 9.8%,1MM plus Likes, Shares and Comments
• Twitter engagement up 80%
• Facebook CTR 2.35%
• 5x ROI on paid social media
• Tripled the use of #wheretraditionsbegin
• 500% follower increase