We worked with the UX/Web design team to create a new website that would better showcase product offerings and garner traffic from searchers unfamiliar with the brand. Integrate SEO fully from the beginning to support redesign and replatform decisions, generate increased organic search rankings, traffic, and awareness of ExOne products, and enhance lead generation.
With SEO support from the start, landing page considerations were incorporated into site build and content strategy. Keywords were fully integrated into copy for pages within scope at launch. Technical SEO was executed for appropriate redirect value of retired site. Site saw instant Organic traffic improvement at launch.
Integrate SEO fully into UX process from start to finish, with regular consultations and cross-team deliverables informing decision making. Provide keywords to copywriter at outset so they could be leveraged when writing content vs. worked in after the fact. Provide technical update/functionality requests to dev team at onset so they could be accounted for in site rebuild.