Bruster’s Real Ice Cream partnered with Brunner to develop a content strategy that advanced their social media marketing efforts to further connect with consumers and humanize the brand.
Through social listening, Brunner uncovered several trends and actionable opportunities with consumers:
Brunner applied findings from social listening to quickly refine messaging and find opportunities for conversations around seasons, time of day, and micro-moments. By measuring against content pillars, we could dive more deeply into reporting to optimize plans. Implementing our tool Sprout Social allowed us to gain more actionable insight into how content supported the social strategy.