Disciplined and Creative Approach to Social Media

Challenge

Bruster’s Real Ice Cream partnered with Brunner to develop a content strategy that advanced their social media marketing efforts to further connect with consumers and humanize the brand.

Insights

Through social listening, Brunner uncovered several trends and actionable opportunities with consumers:

• They enjoyed sharing positive reviews of the brand and their location
• They loved discussing their favorite flavors

Strategy

Brunner applied findings from social listening to quickly refine messaging and find opportunities for conversations around seasons, time of day, and micro-moments. By measuring against content pillars, we could dive more deeply into reporting to optimize plans. Implementing our tool Sprout Social allowed us to gain more actionable insight into how content supported the social strategy.

Results

• Social media impressions increased by 8% year over year.
• Social media engagement increased 12% year over year.
• The positive testimonial-style content has been a top performing content series since initiated, driving an average engagement rate of 3% from March ‘22 to September ‘22.