Record-Breaking Media Relations Outreach

CHALLENGE

In midst of six consecutive years of same store sales growth and the highest average unit volume in company history, Bruster’s needed 2019 to be a big year as it celebrated its 30th anniversary.

INSIGHT

Staying true to its core – premium flavors and artisan desserts made right in the store where they are served – will always ensure Bruster’s stands out from the crowd.

STRATEGY

Brunner deployed an always-on, three-phase approach reflecting Bruster’s peak business season.

RESULTS

• 127,602,349 total earned media impressions
• 5 of 9 activity months had 1M+ earned impressions
• 54 earned stories; average of six stories per month
• Neutral to positive earned 2019 brand sentiment
• Recognized with Award of Merit, Media Relations, by PRSA Pittsburgh