Maintain national interest through ongoing media relations and trade show support for one of the largest privately held supplier of building materials to the construction industry, 84 Lumber.
Industry stakeholders are consuming media the same as anyone else – they want engaging content.
Implement full-service PR support to connect prospects and customers in new ways.
◦ Introduction of company’s first-ever CIO in the Wall Street Journal
◦ Company feature on 2017 recruitment campaign in Bloomberg Businessweek
◦ 11-page cover and spread in top building trade outlet HBSDealer