Reliance Worldwide Corporation Selects Brunner as Americas Agency of Record
Industry leader taps agency to provide full suite of services for its five North American brands
Pittsburgh (January 28, 2020) – In today’s world, customers are obsessed with efficiency. They look to brands to create products and solutions making everyday tasks easier – and advances such as online grocery shopping and smart home assistants have delivered.
But when it comes to plumbing, are there such products for professional contractors to make things efficient? That’s where Reliance Worldwide Corporation’s (RWC) family of brands come in. RWC is the world’s leading manufacturer of push-to-connect plumbing products, valves, and fluid control technologies – and they’ve recently selected Brunner, an independent marketing agency that delivers superior results through performance marketing and award-winning creativity, as its agency of record for North America in 2020.
With more than 70 years of innovation, the RWC Americas portfolio currently comprises of industry-leading brands, including SharkBite®, HoldRite®, Cash Acme®, John Guest®, and StreamLabs™. RWC’s selection of products are trusted by professional contractors, ensuring efficiency on every job.
As part of its expanded relationship with RWC, which began in mid-2019 through partnership on digital performance marketing for SharkBite and Cash Acme, Brunner will lead brand support through public relations, social media, content and influencer strategies for RWC Americas overall as well as each of its five brands. In addition, Brunner will provide marketing automation strategic counsel, CRM support, and continue leading digital performance marketing efforts to ensure holistic implementation and business improvement.
“In the time we’ve partnered with Brunner, they’ve proven to be a results-driven agency powered by data and knowledge of our categories,” said Chris Carrier, Marketing Director, Americas, at RWC. “Coupled with the agency’s industry experience, we knew Brunner was a great match for the company. We’re excited for the year ahead.”
With extensive experience in the manufacturing industry, including creating award-winning work for brands like 84 Lumber, The Home Depot Rental, MSA Safety, and YellaWood, partnering with RWC will further expand Brunner’s knowledge and skillset to directly connect with B2B audiences.
“We hit the ground running with RWC so it’s exciting to see this partnership grow into supporting its entire brand portfolio across a variety of services in 2020,” said Dan Gbur, VP, Digital Performance Marketing at Brunner. “Our team is ready and equipped to drive business results for the company, backed by marketing strategies that are effective, impactful, and accountable.”
To learn more about RWC and its family of brands, click here.
ABOUT RELIANCE WORLDWIDE CORPORATION
Reliance Worldwide Corporation is a market leader and manufacturer of water control systems and plumbing solutions for residential, commercial and industrial applications. Established in 1949, the RWC portfolio includes industry-leading brands: SharkBite ® push-to-connect plumbing solutions; HoldRite ® engineered plumbing and mechanical solutions; Cash Acme® control valves; John Guest ® fittings and fluid dispense products and StreamLabs™ smart water technologies.
Brunner is an integrated marketing agency leveraging creativity, data science and technology to bring powerful ideas to our clients’ businesses while also making a difference in peoples’ lives.