Cheddar’s Scratch Kitchen names BRUNNER Agency of Record
BRUNNER will help create new brand positioning for the Darden Restaurant brand
Pittsburgh, PA. (May 31, 2018) – Cheddar’s Scratch Kitchen has named BRUNNER as their advertising agency of record. Cheddar’s Scratch Kitchen, headquartered in Orlando, Fla., is the newest brand in the portfolio of Darden Restaurants. BRUNNER will help refine the brand’s positioning in the market, along with the development and implementation of new digital marketing campaigns.
“Cheddar’s Scratch Kitchen is a great fit for this agency,” said Michael Brunner, CEO of BRUNNER. “The combination of our strong category experience and our advanced data analytics capabilities will support the Cheddar’s team as they work to build greater brand awareness and increase guest frequency.”
Following a four-agency review conducted by Pile + Company, Cheddar’s selected BRUNNER for its strategic planning and its understanding of the brand’s customer base. Jaime Bunker, VP, Brand Management–Cheddar’s, states, “BRUNNER’s mix of digital targeting expertise and buzzworthy creative will help us reach guests with impactful marketing that will get people talking about the brand.”
Cheddar’s Scratch Kitchen is a casual brand offering scratch-made food at an everyday value. With more than 158 locations in 28 states, Cheddar’s is known for made-from-scratch favorites such as House Smoked Baby Back Ribs, hand-battered Country Fried Chicken, Homemade Chicken Pot Pie, hand-breaded Chicken Tenders and Homemade Onion Rings.
BRUNNER is an innovative advertising agency, operating at the confluence of Creativity, Data Science, and Technology.