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Meredith Klein
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Brunner Collaborates with Incline Equity Partners to Create Unconventional Holiday Card
Building upon longstanding partnership, Brunner expands services to produce hilarious video

Pittsburgh, PA (December 12, 2018) – The holiday season is the time for cheer and merriment – even on the job. That’s why Incline Equity Partners decided to create another memorable and dynamic holiday card, but with Brunner by their side this year. To further build upon the private equity firm’s distinct corporate culture, which blends talent, experience and knowledge with an unconventional approach to business, the agency developed and produced a five-minute holiday video to be sent to staff, partners and customers.

“This is a project we look forward to every year,” said April Simile, Managing Director, Business Development at Incline. “We’ve invested significant resources into building a brand that differentiates Incline in a crowded marketplace. Our goal is to humanize and personalize the firm and what we do by leveraging our unique, collaborative culture. Our partnership with Brunner has significantly enhanced our ability to articulate this message in a fun and relatable way.”

Centered on the idea of educating viewers, while also spreading holiday cheer, the video brings to life a talk show feauturing Incline’s cast of characters. Developed with Incline’s market differentiators at its core, and with a fun twist on the holidays, the video creates an engaging experience you can’t turn away from.

The concept follows Incline employees as they gather to enjoy the latest drama on a new talk show, entitled “April.” The episode features Santa Claus and his head elf Deon discussing the recent financial decision to sell Santa’s Workshop to a private equity firm. Equal parts creativity, humor and business, the video covers a wide-range of topics all of which dispel industry misconceptions about private equity firms. Instead, the video successfully delivers a narrative that edifies and empowers viewers.

“The idea of creating a talk show came from searching for a format where the characters could talk about Incline Equity Partners without the content coming across like a true sales pitch,” said Alaina Sapienza, Senior Copywriter at Brunner. “Incline was a tremendous partner. They were open, collaborative and brought 100 percent to everything they did throughout the creative process. We’re proud of the end result and are excited for people to see it.”

In addition to the holiday video, Brunner also provides social media strategy and execution, community management and website support to Incline Equity Partners.

ABOUT INCLINE EQUITY PARTNERS
Incline Equity Partners, headquartered in Pittsburgh, Pennsylvania, is a private investment firm focused on making investments in lower middle-market growth companies.  We are generally seeking companies with enterprise values of $25MM to $300MM across a variety of industry sectors including specialized light manufacturing, value-added distribution and business services.  Our typical investment types are ownership transitions for privately held businesses, buyouts, corporate divestitures and minority recapitalizations within the U.S. and Canada.

ABOUT BRUNNER
Brunner is an innovative advertising agency, operating at the confluence of Creativity, Data Science, and Technology.