Huffy was an iconic brand that needed direction to navigate an overcrowded kid’s market.
While Huffy’s overall brand awareness was an impressive 93%, the number dropped to 36% when asking about adult products. The men’s market was dominated by high-end performance bikes. We identified the path to growth - Moms. More than 50% of this audience had a Huffy growing up and that memory was something special for the brand to build upon.
BRUNNER reminded Moms that Huffy was Still Their Ride. We encouraged them to ride through puddles, not around them. Within 18 months, our client became the market share leader in the cruiser category.