Your customers are everyday consumers. They discover new retail shops on Instagram, learn about the latest healthy food brand during a commercial break while streaming on Hulu, and turn to Google for every question they have. They are bombarded with the same :15 video ads, beautifully merchandised Facebook carousels and entertaining blogs. They have come to expect that content of interest will appear when, where and how they need it. All marketers, B2B – B2C or B2B to C must have these behaviors in mind when developing their marketing strategies.
B2B Strategies You Need NOW
We have years of experience working with manufacturers, insurance and financial service providers, and technology companies to accelerate their marketing programs. The modern B2B marketing approach still tackles your most common challenges but using strategies that your clients expect.
Tracking and Reporting: Are you getting insights from your tracking and reporting? Let us help you define your data story to maximize ROI.
Branding: New decision makers are taking the helm at many companies. Now is the time to push your brand’s limits and build a connection with the new guard. Is your current branding memorable, measurable, and accountable? We can help you build an accountable brand worth remembering.
Customer Experience: Elevate your customer experience to meet their new expectations with content and media strategies that allow you to be there where, when, and how your customer expects.
CRM Systems and Marketing Automation: Keep your focus on the relationship by assessing your systems and nurturing strategies to create a scalable, automated way to stay top of mind with prospects and in front of customers.
Sales Enablement Tools: Improve your sales team’s performance by arming them with the right tools to help.
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Our Approach
With marketing services fueled by data, insights, and real-time trends, our approach to B2B marketing strategy development starts with the customer. We dig deeper than most to truly understand your customer’s expectations and determine your audience’s needs and behaviors.
Brunner’s core focus is performance marketing – meaning all marketing and media activities must be understood, managed, and optimized based on their contribution to your company’s goals. In the end, the merge between understand your customer and your data story must lead to results. Let us help you:
Understand Your Audience: For any industry, the audience journey is not linear. Know what channels your audience is using, their expectations of consuming information and their expectations from your brand.
Be Present During Key Decision Moments, not just in terms of channels, but also in terms of appropriate content and function, implementing a cross-channel strategy.
Trust the Data to manage the short-term decisions around key decision moments and to help plan for the long-term strategies, all while simplified through our analytical tools.
Stay Nimble and “go where the data leads” approach for execution. For most campaigns, that’s true. However, we advocate for a test-learn-optimize framework that experiments with new channels, campaigns, and timing.