Carnegie Science Center
Tornado Alley Campaign, Non-Traditional
To help promote the movie Tornado Alley playing at the Carnegie Science Center, a dummy was attached to a flagpole in a wind-blown pose. The newspaper, that was also attached to the pole had a Carnegie Science Center ad with a QR code. When activated, the QR code connected viewers to the Tornado Alley movie trailer posted on the Carnegie Science Center's web site.
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