Posted November 1, 2011
Brunner Names Rob Schapiro Executive Creative Director
- November 1, 2011 - Independent,
full-service advertising agency, Brunner (www.brunnerworks.com),
today named Rob Schapiro as executive creative director/content at
the agency. Schapiro will share creative responsibilities with Jay
Giesen, executive creative director/visual arts.
"Rob has an outstanding reputation in the advertising industry for
producing award-winning creative on behalf of blue chip brands,"
said Michael Brunner, CEO of Brunner. "The fact that Jay and Rob
have worked together in the past is a real plus for us. They have a
great relationship and strong chemistry that I know will make our
work even better."
Schapiro is joining Brunner after 14 years at the Martin Agency,
where he was most recently senior vice president, creative
director. At Martin, he was co-creative director on the global Saab
business and directed the repositioning of Miller's MGD brand as a
beer for "grown-ups." He led integrated communications for
the launch of ESPN's first interactive show, Sports Nation, as well
as ESPN's Summer and Winter X Games. Schapiro was also creative
director on Hanes Apparel and their Barely There brand and the
United States Tennis Association. Prior to this role, Rob held
various creative positions at other agencies, including Ketchum
Advertising in Pittsburgh, Earle Palmer Brown in Richmond, and The
Richards Group in Dallas.
"Brunner is a fiercely independent company with broad resources, a
collaborative culture and a diverse roster of clients," said
Schapiro. "It's a potent combination that can lead to fresh
integrated solutions that help businesses take off. That's
something I'm here to be a part of."
Rob's work has been internationally recognized by The One Show,
Communication Arts, British Design & Art Direction, Cannes, the
Kelly Awards, Athena, Archive, Graphis, the Webbies and the FWA. He
has also taught copywriting at Southern Methodist University and
Virginia Commonwealth University and led the ESPN Campaign semester
program at the Brand Center.
Brunner (www.brunnerworks.com) is a $220 million independent advertising agency with more than 200 employees in offices in Pittsburgh and Atlanta. The agency provides a broad range of services, including brand strategy, research and planning, advertising, digital, public relations, direct and social media, as well as high-volume, quick turnaround print, digital and video production services through B*WORKS. Additionally, Brunner operates BHiveLab (www.bhivelab.com), a fully functioning innovation lab dedicated to finding creative ways to use technology and emerging media to engage the on-the-go consumer. The agency’s three units serve a wide variety of leading consumer and business-to-business brands, such as Bob Evans, the Cub Cadet brand of outdoor power equipment, CONSOL Energy, Eaton Vehicle Group, multiple GlaxoSmithKline brands, GNC, Heinz, Huffy, Philips Healthcare, PPG Industries and YellaWood pressure treated lumber.